Massimo Zazzeron focuses his design approach on continuous research into the composition of spaces, volumes and materials, down to the most extreme attention to detail. He pays particular attention to the uniqueness of the project, whether it is an object, a building or a piece of city. His professional activity alternates between competition experiences and various types of assignments, from product design to interior design and urban-scale architectural projects. His expertise in the technical development of the furnishings of important accommodation facilities, for Italian companies in the contract sector and with international studios, has also been fundamental. Since 2011 he has been one of the founding partners of Be Architettura, a multidisciplinary studio operating worldwide, for private clients and established fashion, retail and design brands.