Frag is a family story that begins with great-grandfather Giovanni’s decision to become an entrepreneur while very young. Today’s Frag has new DNA following the entry of the fourth generation into the family business a few years ago. The president, Franco Di Fonzo, is now accompanied by his children Michele and Federica Di Fonzo, Product Manager and Marketing Manager, respectively. Michele and Federica joined the company after finishing their studies and embarking on their own professional careers, bringing their inherited passion and dedication with them, and added their innovative know-how to its reserves of knowledge and business skills to help the Frag brand along its path of growth and development.